What is the User Experience (UX) of your Hospitality / Tourism business’ website?
Imagine your visitors arriving at the wondrous universe that is your hospitality/tourism business’ website.
The emotions they feel, the connections they establish, the information they obtain, and the satisfaction they feel in this space make up their experience of it.
If everything works perfectly…
If the hosts are super nice and they feel immediately at home…
If the place is lovely and every corner they turn is more pleasant than the previous one…
If they don’t seem to get lost and find what they are looking for easily…
Then, their experience of your website will be a 10/10.
And when they abandon that virtual paradise, they won’t be able to stop talking about your web because their experience would have been so positive that they will constantly want to relive it in their mind and share it with everyone!
So then, what makes your hospitality and tourism website’s user experience that remarkable?
Keep reading to find out! 🙂
How do you create an extraordinary User Experience for visitors arriving at your hospitality / tourism website?
Why is the word “extraordinary” underlined? you ask.
Because a half-hearted effort will no longer work for you.
Say goodbye to, “I’m not gonna border with professional photography because people don’t care anyway”…
And to “I’m going to write my own copy because anyone can write website copy!…
And even to, “I think I’ll leave my web design to my neighbour’s nephew because he does some IT-related staff at uni”…
That sort of attitude is doomed to fail.
That sort of attitude, today, will do you a lot of harm.
Because that sort of attitude is exactly the root cause of your customers’ negative user experience.
It makes the client sense a lack of professionalism on your part.
It is what makes him or her feel lost when they should know perfectly well where to find what they’re looking for.
It is what makes them feel uncomfortable with the digital space you’ve created.
With the messages you’ve written.
With the way you introduce yourself.
That’s why the word extraordinary is underlined.
A “meh” kind of user experience today is going to hurt you a lot.
If you want the person who arrives at your website to feel truly happy (and eventually end up booking you or ordering from you), we recommend you pay attention to the following aspects of your hospitality and tourism business’ website:
1. First of all, ask what’s your user’s vision of that ideal space.
As we already explained in “Digital communication lessons for hospitality and tourism business)”, if you don’t know your target audience’s preferences, it will be nearly impossible for you to create a space where he or she feels at ease.
It makes sense, doesn’t it?
If the person most important to you feels irritated by the way you address them..
Or by the fact that you use stock images when highlighting the dishes in your restaurant…
Or by the chaos on your website…
That person is going to desert you and look for another business that responds better to their needs.
So, investigate, spy, listen, snoop…
Do what you have to do to create a website that not only reflects the current trends in design but also, and above all, your target customers’ tastes and preferences.
2. Loading speed!
Don’t you feel frustrated when you have to wait for a website to load while looking at that darn little clock?
Your client too.
Every fraction of a second counts.
Every fraction of a second increases the chances that your client will disappear in cyberspace and will never be seen again.
We mean it.
What can you do to prevent the loading speed of your website from frustrating your clients and taking them directly to your competitors?
And on the other hand, you can trust a professional web designer to take care of this important aspect of your user experience.
3. Make it easy for them to navigate
Let the logic dominate in your design.
If they want to get to know you better > direct link to your About Us page.
Easy access with a single click.
Select and order your dishes?
Click, click, done!
Do you think they have the time and desire to get lost in your website’s complex architecture?
Or to zoom in to make your writing bigger?
Or to turn off all those pop-ups that don’t stop appearing?
Clarity and logic must prevail in your navigation.
The question is, how do you know what is logical?
After all, what seems logical to you, can be chaos for your client!
Again, trust a team of web design professionals.
We know exactly the form your website’s architecture must take so that your user can navigate comfortably and easily at all times.
4. Make it easy to navigate on mobile devices
Did you know that Planet Earth has more mobile phones than people?
For you, the entrepreneur of this world, that means that for the first time in the history of humanity, you have the opportunity to reach and be reached 24/7.
For this reason, we implore you to optimise your website for mobile devices and, above all, to ensure that it directs your client through your digital storefront with the same logic we spoke about before.
5. Guide them with clear words
Words are magical.
Stories are magical.
On your hospitality and tourism website, words and stories have the power to captivate and connect emotionally with your users and make them feel comfortable immediately.
But, your words are also powerful visual aids you can use to guide them towards what they’re looking for and help you guide them towards the final booking / ordering.
So, please, be clear.
Tell them what you want them to do – call them to action with a concise text located near the information they need to move on.
Use a strategic approach and place your calls to action at the point where you prepare the visitor to make a decision.
6. Methods and simplicity of payment
If you apply the above factors to your business’ website, your users will enjoy every second of their experience with you.
But, what… sorry?
They haven’t ordered yet? They haven’t booked a stay in your boutique hotel? One of your exciting walking city tours?
Maybe they need more time.
Or they might have encountered some sort of obstacle that has made them change their mind when making their final decision.
- Unexpected costs when paying?
- A complicated and/or long payment process?
- A clear lack of security?
- Prices in foreign currency?
- Important payment information in another language?
You must optimise your payment process!
Guide them and inform them about the steps they are taking and those they are about to take.
Eliminate any unnecessary fields in your payment and shipping forms.
Do all of the above and you’ll considerably be reducing the chances of them backing down.
As you can see, your users’ feelings as a result of their experience on your website are real and many.
If these are 100% positive and they fall in love with it, they will return.
They will be entertained.
They will book your restaurant.
And they will talk about you.
If they are not, they’ll look else where.
And that’s why we insist you take your users’ experience very seriously.
Starting with a bit of self-analysis. 🙂
Are you game?
How about putting your website’s UX to the test?
Send us your URL and we’ll send you our most honest opinion!
Together, we can create that perfect digital paradise for your users!
One that makes them feel super comfy with you and the experiences you offer!