And here we are again with another of our ridiculous but somewhat entertaining comparisons…:)
Yes, today we juxtapose the user experience of your escape room’s website to Islandia!
What the # $@&%*! is Islandia and what does it have to do with anything web-related?
Keep reading to find out!
Are you familiar with the utopian classic by Austin Tappan Wright?
Bet you are!
Published in 1942 by Tappan Write, a law professor at the University of California, Berkeley, “Islandia” features a utopian, progressive civilization located on an idyllic island in the South Pacific where technology is virtually non-existent. An island closed to the rest of the world where love for geographical space and family reigns over everything else.
In fact, the Islandian language created by Tappan Wright even has a word that defines that love for the space that one occupies on Planet Earth: “alia”, a concept that is cared for and transmitted from generation to generation.
In Islandia, that love translates into the absence of selfishness or personal interests.
It translates into harmony with the environment.
And it’s reflected by a sense of total satisfaction with the place where one is in the world.
That extreme satisfaction experienced in “Islandia” is what we want to be able to reproduce on your escape room’s business website.
Coco Station, you’ve gone too far!
Not at all!
Plus you know how in Coco Station we like to transport you to wonderful worlds with our blog!
And what better than a paradise where everything works perfectly like “Islandia” to establish a parallel with your website’s user experience on your, don’t you think?
Alright but one step at a time!
What is the User Experience (UX) of your Escape Room’s website?
Imagine that your website is Tappan Wright’s Islandia.
And you, a visitor arriving at this wondrous world.
The emotions you live, the connections you establish, the information you obtain, and the satisfaction you feel in Islandia is your experience of the place.
If everything works perfectly …
If the locals treat you super nice and you feel at home immediately …
If the place is lovely and every corner you turn is more pleasant than the previous one …
If you don’t seem to get lost and find what you’re looking for easily …
Then, your experience of “Islandia” will be 10/10.
Or rather, your web experience will be 10/10.
And when you return home, you won’t be able to stop talking about “Islandia” because the experience would have been so positive in this utopian space, that you will constantly want to relive it in your mind and share it with everyone!
But then, what makes your escape room’s website’s user experience remarkable?
Keep reading to find out! 🙂
How do you create an extraordinary User Experience for visitors arriving at your ER’s website?
Why is the word “extraordinary” underlined?
Because a half-hearted effort will no longer work for you.
Say goodbye to, “I’m not gonna border with professional photos because people don’t care anyway”…
Or “I’m going to write my own copy because anyone can write website copy!…
Or even, “I think I’m gonna to leave my web design to my neighbor’s nephew ‘cos he does some IT related staff at uni”…
That sort attitude is doomed to fail.
That sort of attitude, today, will do you a lot of harm.
Because that sort of attitude is what causes a negative user experience.
It is what makes the client sense a lack of professionalism on your part.
It is what makes him or her feel lost when they should know perfectly well where to find what they’re looking for.
It is what makes them feel uncomfortable with the digital space you’ve created.
With the message you’ve written.
With the way you introduce yourself.
That’s why, we underline the word extraordinary.
A “meh” kind of user experience today is going to hurt you a lot.
If you want the person who arrives at your website to feel as happy as the inhabitants of Tappan Wright’s “Islandia” in their earthly paradise, we recommend you pay attention to the following aspects of your escape room business’ website:
1. First of all, ask what’s your user’s vision of that ideal space.
As we explained in “Digital communication lessons from Johnny Mnemonic (Or why you must search for your escape room’s target audience at all costs!)”, if you don’t know your target audience’s preferences, it will be impossible for you to create a space where he or she feels at ease.
It makes sense, doesn’t it?
If the person most important to you feels irritated by the way you talk to him or her …
Or by the fact that you use stock images …
Or by the chaos that seems to reign on your website …
That person is going to desert you and find another paradise that responds much better to their needs.
So, investigate, spy, listen, snoop …
Do what you have to do to develop a web page that not only reflects the current trends in design, but also, and above all, your target customers’ taste and preferences.
2. Loading speed!
Don’t you feel frustrated when you have to wait for a website to load while looking at that darn little clock?
Your client too.
Every fraction of a second counts.
Every fraction of a second increases the chances that your client will disappear in cyberspace and will never be seen again.
We mean it.
What can you do to prevent the loading speed of your website from frustrating your clients and taking them directly to your competitors?
And on the other hand, you can trust a professional web designer to take care of this important aspect of your website’s user experience.
Just like any other traveler (intergalactic or not), your client likes to navigate your space quickly and smoothly.
That’s why, once you’ve managed your website’s loading speed, the next step is this:
3. Make it easy for them to navigate
Let the logic dominate in your design.
If they want to get to know you better > direct link to your About Us page.
Easy access with a single click.
Do you think they have the time and desire to get lost because in your website’s complex architecture?
Or to zoom in to make your writing bigger?
Or to turn off all those pop ups that don’t stop appearing?
Clarity and logic must prevail in your navigation.
The question is, how do you know what is logical?
Because, what seems logical to you, can be chaos for your client!
Again, trust web design professionals.
They know exactly what form the architecture of your website should take so that your user can navigate comfortably and easily at all times.
4. Make it easy to navigate on mobile devices
Did you know that on Planet Earth there are more mobile phones than people?
For you, the entrepreneur of this world, that means that for the first time in the history of humanity, you have the opportunity to reach and be reached 24/7.
For this reason, we implore you to optimize your website for mobile devices and, above all, to ensure that it directs your client through your digital storefront with the same logic we spoke about before.
5. Guide them with clear words
Words are magical.
Stories are magical.
On your escape room’s website, words and stories have the power to captivate and connect emotionally with your users and make them feel immediately in an “Islandia”-like space that they never want to leave.
But, your words are also powerful visual aids you can use to guide them towards what they’re looking for and help you guide them towards the final purchase / booking.
So, please, be clear.
Tell them what you want them to do – call them to action with a concise text located near the information they need to move on.
Use a strategic approach and place your calls to action at the point where you prepare the visitor to make a decision.
6. Methods and simplicity of payment
If you apply the above factors to your escape room’s website, your users would enjoy every second of their experience with you.
But did they book an experience in your escape room?
Maybe they need more time.
But, perhaps they’ve encountered some sort of obstacle that has made them change their mind when making their final decision.
Unexpected costs when paying?
A complicated and/or long payment process?
A clear lack of security?
Prices in foreign currency?
Important payment information in another language?
You must optimize your payment process!
Guide them and inform them about the steps they are taking and those they are about to take.
Eliminate any unnecessary fields in your payment and shipping forms …
And you’ll considerably reduce the chances of them backing down
As you can see, your website’s “Islandia” is very real.
The feelings your users’ experience in your website are very real.
If these are 100% positive and they fall in love with it, they will return.
They will be entertained.
They will book your escape room.
And they will talk about you.
If they are not, they’ll look for another paradise where they can feel much more at home.
And that’s why the team at Coco Station recommends that you take your users’ experience very seriously.
Starting with a bit of self-analysis. 🙂
Are you game?
How about putting your website’s UX to the test?
Send us your escape room’s URL and we’ll send you our most honest opinion!
Let’s create that perfect “Islandia” for your users!
One that makes them feel super comfy with you and the experiences you offer!