Video marketing for restaurants – show them the best of you, pandemic or not!
We know exactly what you’re thinking… Don’t talk to us about video marketing in this extremely uncertain and difficult climate![...]
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Is a lack of a clear Unique Selling Proposition confusing your hospitality / tourism customers?
If we told you that a Unique Selling Proposition (USP) is: "The differentiating factor of a company / professional that[...]
Your hospitality/tourism business’ email marketing may be dead or alive
Has email marketing left us for good? Find out how to keep it alive and make it work to its[...]
“What’s in it for me?” Or your clients’ “Iron Man Attitude”
It would be fair to say that most clients are rather "egocentric". Not unlike Tony Stark. Not unlike Iron Man.[...]
The User Experience of your hospitality / tourism Website must be this level of dreamy
What is the User Experience (UX) of your Hospitality / Tourism business' website? Imagine your visitors arriving at the[...]
Copywriting lessons from “Game of Thrones” for hospitality and tourism businesses
Are there any copywriting questions that can be asked, learned and applied to your hospitality and tourism business from[...]
How to fight your clients’ “Near buy” in your hospitality / tourism business’ website
You can see it in their faces. They love what they see. Their eyes are glued to your website. They’re[...]
Digital communications lessons for hospitality and tourism business
"I want my shirts laundered like they do at the Imperial Hotel in Tokyo". That was his ambition. That was[...]
Optimise your hospitality / tourism business for local search and Google will adore you!
Have you ever noticed that when you perform a search in Google, the first results that appear on your screen[...]
In another universe, your hospitality / tourism business might not need a copywriter. In this one, it does!
Find out why you DO need a copywriter to help you create smart, profitable copy for your website. In this universe[...]